In The May 2007 issue of Glamour Magazine, 38% (50 of 133) of the advertisements presented an online call to action and 74% (99 of 133) referenced a web address..

Simple commands, such as “Visit” or “Shop,” accounted for 20% (10 of 50) of the calls-to-action online.

While the percentage of print advertisers referencing a web address has climbed since 2000, the number of ads prominently presenting a well thought out call-to-action online is suprisingly scant.

Creating microsites, or “search commercials,” is inexpensive, dynamic, and measurable. The real opportunity here is to create a Brand Relationship, and ultimately, Brand Loyalty, by expanding offline campaigns to online web assets, and truly engaging the targeted prospect.

What’s the best feature of the internet? It’s always on! Working for you 24/7 to create satisfying user experiences and execute your brand strategy.

On a daily basis motivated prospects research your products and services using search engines. Often times their interest is triggered by offline marketing and advertising campaigns—TV, radio, print, billboards, buses, taxis, even bathroom stall signage.

The bottom line is this: If you can influence a targeted prospect to visit your web assets with offline messaging, it is likely you will convert a sale or lead, and extend the opportunity to establish a precious Brand Relationship.

Learn more about Ayohwahr Interactive's Online Marketing Integration Services and pricing.